Noted began in 2015 as a hobby, when our founder started making candles in the kitchen of her small Boston apartment. She was looking for a homey vibe in her space, without breaking the bank and candles were the perfect answer.

However, it was harder than she expected to find one that would elevate her space without being overpowering. She also wanted a safer alternative to the existing candle options, why was that so hard to find? So, she decided to make them herself!

Noted is now owned and operated by Ashley Rossi, who started as a sales and marketing consultant for Noted in the early days. Ashley has worked hard since 2019 to transform the brand into what it is today, taking Noted from farmers markets to a national presence (more on that here), adding experiences and maturing the operation. Although the business has grown exponentially, our core values remain exactly the same.

1. We are intently focused on our craft, making our products by hand and sharing that experience with the community through Classes and Maker Products.

2. We want to make the best possible product. Our fragrances are interesting combinations, inspired by nature and our candles are designed to burn perfectly.

3. Safety, sustainability and environmental impact are at the core of all our work - we use non-toxic and clean burning ingredients – 100% U.S.-grown soy wax, phthalate-free fragrance oils, sustainably sourced wicks and reeds, and little to no single use plastic.