How it Started...

Noted began in 2015 as a hobby, when our founder started making candles in the kitchen of her small Boston apartment. She was looking for a homey vibe in her space, without breaking the bank and candles were the perfect answer.

However, it was harder than she expected to find one that would elevate her space without being overpowering. She also wanted a safer alternative to the existing candle options, why was that so hard to find? So, she decided to make them herself!

How it's going...

Noted is now owned and operated by Ashley Rossi, who started as a sales and marketing consultant for Noted in the early days. Ashley has worked hard since 2019 to transform the brand into what it is today, taking Noted from farmers markets to a national presence (more on that here), adding experiences and maturing the operation. Although the business has grown exponentially, our core values remain exactly the same.

1. We are intently focused on our craft, making our products by hand and sharing that experience with the community through Classes and Maker Products.

2. We want to make the best possible product. Our fragrances are interesting combinations, inspired by nature and our candles are designed to burn perfectly.

3. Safety, sustainability and environmental impact are at the core of all our work - we use non-toxic and clean burning ingredients – 100% U.S.-grown soy wax, phthalate-free fragrance oils, sustainably sourced wicks and reeds, and little to no single use plastic.

Our Mission

We hope Noted will become a staple in your home, providing a safe and memorable experience which helps tell the story of your life.

Seeing the positive impact we have on our customers lives is a really special experience for me. We are part of your daily rituals, gatherings with loved ones, and are given as gifts to show how much you care.

Each part of lighting a candle, the glow from the flickering flame, the warm fragrance wafting through the air, elicits very personal emotions. A familiar scent can trigger joy, calm, focus, and bring new energy to your sacred space. Our candles and diffusers are used as a tool for creating a happier life and making your house feel more like home.

We are so honored to do that for you.

Evolving the Noted story has also become a deeply personal journey for me, and I have developed so much love for this community we’re building. As much as possible I want you to be a part of our process and get to know our team. Thank you so much for being here and for supporting this dream.  

xoxo - Ashley